Population First is an NGO working on population and health issues within the framework of women's rights and social development. We believe that population is not an issue of numbers alone. Numbers are but a manifestation of poor social development and lack of access to health  and contraceptive services. Across the country, fertility is highest where social development is low and gender inequality is high.

Population First is a communications and advocacy initative for a balanced, planned and stable population. Reducing gender imbalances, investing for the current and future population and reaching the goal of family size of two children per couple are our key communication objectives.