The Laadli Media Awards 2007 for Gender Sensitivity were announced to mark the International Women's Day. The objective of the awards was to acknowledge and celebrate the efforts of media professionals to challenge the dominant stereotypes regarding gender or analyse events and news from a gender perspective.
The awardees were announced at a function on March 6, 2007 to mark the International Women's Day. Advertising professionals, journalists, reporters and filmmakers were felicitated for their contribution in portraying the woman/girl child in a positive way in the media.
Be it a TVC that challenged the stereotype of parents saving up not for their daughter's education but for her marriage or a news report on a channel that went beyond mere crime reporting of a woman's suicide, and revealed the real reason for it as being demands for dowry, the small efforts must be acknowledged.
The Laadli Media Awards for Gender Sensitivity highlighted and celebrated the commendable efforts by various media at providing gender-just perspectives, portrayals and analysis.
The awardees:
Advertising (TVC, Product): Saatchi & Saatchi, Tata Tetley 'Couple in train'
Advertising (TVC, Service): Leo Burnett, HDFC Standard Life Insurance 'Papa'
Advertising (Print, Product): Ogilvy & Mather, Pond's 'Excuses'
News media (Print, Editorial, English): Kalpana Sharma, The Hindu
News media (Print, Features, English): The Week
News media (Print, Features, Hindi): Shyamlal Yadav, India Today (Hindi)
News media (Print, Features, Marathi): Atul Kulkarni, Dainik Lokmat
News media (Electronic, English): CNN-IBN
News media (Electronic, Hindi): Mamta Kandpal, Zee News
News media (Electronic, Marathi): Priya Jadhav, Doordarshan Sahyadri
Feature Films (Special Mention Awards) to Matrubhoomi and Dor
The Jury
• Arnab Goswami • Ena Singh
• Govind Nihalani • Kirron Kher
• Kumar Ketkar • Mohammed Khan • Ramesh Narayan • Sai Paranjape • Sathya Saran • Shobhaa De • Suneeta Rao
Selection criteria:
Criteria
Print Media:
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Entries are invited from both dailies and periodicals
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Entries should have appeared in the last calendar year
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Entries should analyze the events and social, economic and political developments from a gender perspective or provide alternative interpretations/perspectives which are gender sensitive or help challenge the dominant perspectives by questioning them and creating public opinion on the same
Advertising:
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Public service campaigns are not under consideration
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All entries should have appeared in the last calendar year
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Entries should focus on positive portrayals of the girl child/women, break gender stereotypes, provide alternative images of men and women
Television:
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Entries are invited from news and entertainment channels
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Entries should, as in print, analyze the events, social, economic and political developments from a gender perspective, or provide alternative interpretations/perspectives which are gender sensitive or help challenge the dominant perspectives by questioning than and creating public opinion on the same
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