E-newsletter Feb-Mar 2010
A communications initiative for a bakanced, planned and stable population
Bhopal hosts ULMAGS
The Honourable Chief Minister of Madhya Pradesh, Shri Shivraj Singh Chouhan, will present the awards to the winners of the UNFPA-Laadli Media Awards for Gender Sensitivity (ULMAGS) (North & East Regions) at Samanvay Bhavan in Bhopal on April 12, 2010. The winners were chosen by a jury comprising leading lights from the media, theatre, and social fields. We received over 300 entries from both the regions. Since the 'web' category was introduced this year, the scope of the media covered under the Awards has widened. Web articles, news, and features were received from all corners of the two regions including Ladakh and Kashmir.
'Amcha Gaon, Amchi Shaan' campaign witnesses the power of women
Awards ceremony held for the village development campaign 2009-10
The prize distribution ceremony for the Amcha Gaon, Amchi Shaan (Our Village, Our Pride) campaign organized under the Amchi Project (Action for Mobilisation of Community Health and population Initiatives) of Population First (PF) was held on 2nd February 2010.
The campaign saw active participation of the stakeholders from all the participating villages especially women who accounted for 80 % of the total number of participants. More than 350 women and men present at the ceremony were as enthusiastic as the PF team. The villages were selected based on three main categories:
1. Community Participation
2. Community Initiative
3. Innovative strategies at community level to spread the message.
Their excitement at winning the award was visible on their faces and so was their determination to work better in the next campaign.
The District Health Officer, Thane, Dr. R.V. Kadam, presided over the function whereas Mrs. Madhuri Kasture, Block Development Officer, Shahapur, Dr. M.D. Nagare, Taluka Health Officer, Dr. Nichat, Medical Officer, Dr. Madhav Waghmare, Medical Officer, Kasara PHC, Mr. Sarode, Extension Officer were present as Special Guests at the function.
Some enthusiastic responses from the people present at the programme:
Dr. R. V. Kadam, District Health Officer, Thane, who was the Chief Guest of the ceremony, said, “…after watching the spontaneous response of the women present at the programme, I could understand how well the campaign was conducted at field level. … Women could express their views well while receiving awards. Encouraging villages to work better using the idea of awards by Population First is commendable.”
Dr. M. D. Nagare, Taluka Medical Officer, Shahapur who was present as a Special Guest at the
award ceremony said, “… Population First’s work has been able to create an atmosphere of positive change related to health issues in Shahapur. The health department will support the organization in all its endeavours in future.”
While receiving award for “Swachha Gaon, Sundar Gaon” Mrs. Jayashree Gulab Chaudhary of Tembhurli village said, “All of us (women ) came together for working on cleanliness of the village for the first time. We had not done anything together for the village in the past. Next year we will do even better.”
The campaign has succeeded in attracting attention of people towards issues that are essential for village development but were so far ignored by many stakeholders. Last but not the least, government and NGOs have acknowledged and appreciated this innovative idea called the 'Amcha Gaon, Amchi Shaan' Village Development Campaign.
The Way Ahead
Having received enthusiastic and positive response to the 'Amcha Gaon, Amchi Shaan' Village Development Campaign, PF is considering if the campaign should be conducted for the third time. We also need to think about the format of the campaign as more villages are likely to participate in the next campaign, which are at varying levels of readiness to participate.
The campaign has achieved its objectives in terms of involvement of stakeholders in higher numbers in all participating villages. It has succeeded in attracting attention of people towards issues that are essential for village development but were so far ignored by many stakeholders. Another positive outcome has been the interest of the villages that did not take part in the current campaign in future campaign. Last but not the least, government and NGOs have acknowledged and appreciated this innovative idea called the 'Amcha Gaon, Amchi Shaan' village development campaign.
Breaking Gender Stereotypes
Madhyam goes to the youth to initiate change
Madhyam-Youth for Change is the youth initiative under Laadli, which
aims to empower college youth with life skills to make the right
decisions regarding their sexual and reproductive behavior as well as
to encourage behavior that promotes gender equity and social justice in
The students gave interesting feedback that helped the team analyze
the success of the activity. Most of them found the discussion useful
as it helped them understand:
Mayuri Golambde said, “Yes, one important benefit was that earlier I used to think that boys are stronger than girls but after this discussion I have realized that both are equal. It just depends on the situation.”
Vishnudas Jadhav said, “There is a change in my thinking. I will not trouble my sister and in future when I will be a father, the sex of my child will not make any difference to me.”
Sumathi Senoiyar said, “This is the second Discussion Forum that I have attended and would like this to go on in future. And I promise that all the values that I have got through this forum will always be in my mind and (I) shall never let it go waste.”
The Madhyam team conducted many such activities during the month in
the form of discussion forums, workshops, and competitions that have
helped Population First (PF) reach out to the students and professors
of four colleges across Mumbai.
A two day Self-Empowerment
to Social Transformation (SEST) – Gender Sensitisation workshop was
conducted for Kirti College students by the Madhyam team. The team used
interesting games to bring about awareness among the students. The
discussion and activities helped the students understand the difference
between Sex and Gender and also that:
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