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Communication material on sex selection and girl child issue

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Promotion Material

Films, posters, songs and other material developed by us
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Media Coverage

View the media coverage received for various events in .pdf format
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  Promotion Material
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Promotion Material

Films, posters, songs and other material developed by us
Population First Brochure (pdf file)
Download the brochure of Population First in .pdf format
Laadli By Suneeta Rao
A music video (2.38mins) created by our own Laadli, singer Suneeta Rao. She has been the campaign's spokesperson since its very inception in 2004. Suneeta has written the lyrics and sung the song herself. The little girl in the video is her niece, Kaya.
Laadli curtain raiser
An evocative film made as the curtain raiser for the launch of the campaign in June 2005
Queue- By Population First
A film that presents the challenges posed by a growing population, Queue- Aap Katar Mein Hain was launched in November 2004.
Der Na Ho Jaaye (Before it's too late)
A short film (7mins.) on sex selection produced by the Government of Maharashtra- Public Health and Family Welfare department and the United Nations Population Fund (UNFPA). The film was conceived by Population First.


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In the developing world, the total fertility rate – average number of births per woman – has fallen from over 6 in the 1960s to under 3 per woman today. Source: Unfpa