Goals — Population First

| Background | Strategy | Outcomes |

To sensitise media and communicators to the seriousness of the challenge of our burgeoning population and enlist their help and support in creating a groundswell of a movement where every citizen feels responsible to play a part in achieving the goal of population stabilisation by year 2045.
To ensure that more and more segments of society who are in a position to influence policies and programmes are sensitised and motivated to take a proactive role for example NGOs, civil institutions, panchayat members, social development programme managers, teachers, parliamentarians, legislators etc.
To prepare media to take on the role of a watchdog in conjunction with business and civil society to pledge everything within their means and power to help stabilise population growth. Apart from the role of reporting, media should play a proactive role in ensuring that government machinery that is in charge of running the programmes is working efficiently.
To enlist and energise the vast community of creative communicators from the fields of advertising, radio and TV and film fields such as software creators, producers, script writers, lyricists, actors, novelists, folk artists to take up the challenge of getting across information about contraceptive choices, mother and child health issues to our masses in the shortest possible time, so that they can be convinced to limit the number of children.